Growth Hacking is a relatively new discipline in online marketing focused on creative growth, coined somewhat ironically by Sean Ellis in late 2010, when using it to fuel spectacular breakout growth for Dropbox, Odesk, Buffer, Facebook, Twitter and Zipboard.
With growth hacking a potent combination of creative design / development / testing, leveraging the creative potential of user behavior, and data analytics; Sean Ellis and friends have transformed the world of social media, connecting the worlds of entrepreneurs, agencies, consumers and developers. Growth Hacking has evolved to include many of the best practices of traditional marketing with an emphasis on creativity in development & execution. This focus on creative thinking has translated into a growth mindset for employees across the gamut of products and services. The core principles of the program are designed to cultivate a high performing work culture and cultivate a highly profitable revenue model that focuses on innovation, risk management and continuous improvement.
Growth Hacking programs
Growth Hacking programs like Dropbox, Odesk and Buffer have grown significantly to embrace growth hacking principles – pushing the envelope on traditional digital marketing strategies and helping companies define new ways to connect with customers. In doing so, growth hackers have been able to re-program consumer behavior through viral means, applying social norms to the promotion of products and services. While traditional digital marketing strategies have evolved to include (but not be limited to) SEO, blogging, forum posting and press releases, this latest breed of digital marketing relies on two primary strategies to expand brands and engage consumers. One deals with content marketing and the other deals with viral marketing.
Content marketing is the process by which you help your audience develop an opinion or build a relationship around a particular subject or idea. Content marketing allows you to engage and encourage your audience without necessarily having to “ask” them or “purchase” their goods / services. A great growth hacker example would be the guys at Buffer who use a combination of blogging, videos and press releases to promote Twitter. If done well, content marketing can do much more for your company than traditional digital marketing strategies, especially when it comes to driving highly qualified traffic to your website